Service
What services are included in the service? For projections a 3D model of the real building is constructed to move and change it as a video with music i.e. audiovisual media production (this is called 3D animation). Afterwards the animation is projected back onto the real facade with high end beamers. The impression is created that the building is changing live and e.g. filling with water or telling a historical story.
Beamer Mapping
Video mapping is the process of using a projector/beamer to illuminate surfaces with any structure. The image plane of the projector already contains the individual characteristics of the surface structure to be illuminated. The use of a precisely fitting template in the image plane of the projector is the basic requirement for video mapping/projection mapping. Such a template can be created by calculation (using photographs) or by tracing the surface structures through the projector, for which special techniques are used.
Facades reconstruction
By means of laser scanning, the surface of the object is precisely captured and thus an unbelievable information density is obtained, which can hardly be achieved with conventional measurement technology in a justifiable effort. In addition to reflective materials such as metal, glass or plastic, pressure-sensitive materials such as rubber, foam, plasticine, paper, plaster, etc. can also be scanned thanks to non-contact 3D scanning. The result is a virtual 1:1 image of the scanned object or building facade.
Live Streaming
The performance is transmitted barrier-free via live streaming on the Internet and recorded during the performance with 360° cameras, i.e. saved online. In this way, even handicapped people who cannot be on site can participate in the event with virtual reality. Normally, an event is held and there are video trailers and images on the Internet and social media to see. Digitizing the event and making it a live experience as a virtual event is unique. There are 2 different media: beamer projection (beamer light on the dome) and virtual reality (online stream), which are used simultaneously.
Beamer Event Technik
A video projector (also image projector, digital projector, data video projector), colloquially usually beamer, is a special projector that projects still and moving images from a visual output device (television receiver, computer, DVD player, video recorder, etc.) onto a screen (also projection screen) in enlarged form for an audience. The range of devices extends from small presentation projectors for mobile use to stationary high-end high-performance projectors.
Story Telling
In 3D animations, virtual objects are animated i.e. moved, which appear in a three-dimensional space. They can be rotated and moved like real objects. 3D animation is at the heart of games and virtual reality, but it can also be used in presentation graphics to tell a story. Story telling is the basis and organizational foundation of the production of the content shown. In this process, not all individual frames are drawn by hand as in animated film, but only so-called key frames that specify the motion sequence. This is how artificial 3D videos are created, like those seen in films such as „Finding Nemo“ or „Final Fantasy“.
Music and Sound Design
Sound design stands for the processing of sound in its entire range. From elaborate sound effects matching the 3D animation to the soundtrack of a story to atmospheric sounds that can almost be called music – the transitions are fluid and underline the content shown. We at VISUALIMPRESSION create sound designs for films and stories, for products and the message behind them. But sound design for Magdeburg in Light does not only concern the content but also the provision of the required event technology on site.